You're likely wasting 10-30% of your ad budget on people who were never going to buy
Answer five questions. See your estimated wasted spend in about 60 seconds.
No CRM access · No first-party data required
Trusted by Fortune 500 advertisers with $1B+ in revenue
In wasted media spend identified for one client
Prediction accuracy on real-world intent
Suppression accuracy on who will not convert
Takes less than 60 seconds
Wasted media spend calculator
You share five inputs. We apply the reduction range our clients have recovered to your spend. No login, no data upload, no obligation.
Your spend
Enter your annual paid media budget.
Your setup
Industry, channels, and who buys your media.
Your number
See your estimated wasted spend range.
Your spend
What is your total annual paid media spend?
This figure drives your estimate. A round number is fine.
Your setup
What industry is your brand in?
Your setup
Which channels are you running?
Select all that apply.
Your setup
Who runs your media buying today?
Your audiences
Do you currently suppress audiences who are unlikely to convert?
Your number is ready.
Enter your work email to see your estimated wasted spend.
Based on your spend, an estimated 10% to 30% of your annual media budget is reaching consumers who will not convert.
Your estimated wasted spend
10% to 30% of your annual spend
Midpoint estimate: around 20% of spend
That is the range our clients have recovered. The Large Behavioral Model identifies who will not convert with 99.5% accuracy, before you pay to reach them.
On a 20-minute call, we will pull your real number from your live campaign data with a Predictive Waste Audit.
No cost · No obligation · You keep the findings either way
A quick, honest note
This calculator is built for eight-figure media budgets.
Your reported annual spend is below the $25M threshold where our Large Behavioral Model recovers meaningful waste. We would rather tell you that now than hand you a number that will not hold up.
When it makes sense to come back
As your paid media scales past $25M a year, the model has enough signal to isolate the audiences you are paying to reach but will never convert. Run the calculator again then and the estimate will be worth acting on.
No email required. When your spend grows, the estimate is one minute away.
Predictive Waste Audit
Get your real number, not an estimate.
The calculator applies our client range to your spend. The audit runs your actual audiences through the model and returns your wasted spend broken out by channel, in 14 days.
Your live data
We work from your real campaigns, no guesswork.
By channel
Wasted spend broken out where it happens.
In 14 days
A verified figure, delivered fast.
A ZeroToOne.AI advisor will confirm your verified figure after reviewing your live campaign data.